Tag: Kelsey Anderson
Cupshe and Kelsey Anderson Case Study: Influencer Marketing
Reality TV winners rarely translate fame into fashion credibility, but Cupshe’s strategic partnership with Kelsey Anderson breaks this pattern. The swimwear brand’s collaboration with The Bachelor Season 28 winner offers a masterclass in authentic celebrity partnerships that fashion industry executives should examine closely. When most brands tap reality television personalities, they prioritize immediate visibility over…
