Entrepreneur and Marketing Strategist, Founder & CEO of RETAILBOSS

Jeanel Alvarado

Jeanel Alvarado-Ohemeng

Jeanel Alvarado, a visionary leader in media and retail, serves as the Founder and CEO of RETAILBOSS, a platform she established in 2011. With over 15 years of experience in the retail industry, Jeanel has transformed what began as a blog into an internationally known retail publication and consulting firm trusted by professionals worldwide.

Jeanel’s professional background includes serving as the senior managing director of The School of Retailing at the University of Alberta School of Business, where she oversaw consulting work with major brands like Victoria’s Secret, Tiffany & Co. and various real estate firms that own shopping centres and malls.

Her educational foundation includes a Bachelor of Commerce Degree in Marketing and a Certificate in Real Estate from The University of Alberta, School of Business, as well as a Diploma in Fashion Merchandising and Buying from LaSalle College Vancouver.

As a thought leader, Jeanel regularly speaks at and provides media coverage for top trade shows, conferences, and summits, partnering with industry B2B events including Beauty ConnectLuxePack, FashionGo Week, and many more.

Leaving an indelible mark on the landscape of tomorrow.

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What We Provide

Retailboss delivers daily updates and analysis on a wide range of retail topics:

  • Practical Guides: Actionable advice on building strong retail brand identities
  • Industry News: Stay informed with the latest developments shaping retail
  • Strategic Insights: Expert analysis on retail marketing and business strategies
  • Trend Forecasting: Forward-looking perspectives on emerging consumer behaviors
  • Exclusive Interviews: Conversations with retail innovators and thought leaders
Retailboss
Retailboss Consulting

Win Customers, Drive Sales

Beyond our publication, Jeanel offers specialized consulting services designed to help retailers overcome unique challenges and drive growth. Her data-driven approach delivers customized solutions in:

  • Strategic Content Planning: Developing roadmaps and go-to market strategies.
  • DTC to Retail Shelves: Strategic pitch decks, POs and wholesale operations.
  • Sales Optimization: Maximizing profits for e-commerce, retail and wholesale.
  • E-Commerce Management: Enhancing processes for better performance and profitability for selling online.

Our Experience

With over 15 years of experience in the retail sector, our team brings deep expertise in marketing, operations, merchandising, buying, shopping, and technology. Born and raised in Edmonton, Alberta, Canada.

Jeanel has developed a unique perspective on the global retail industry, and the nuances that play a role in succeeding into North America and international markets. Through her work, she has traveled extensively in the USA and Canada, and around the world including, Africa, Europe (Greece, Spain, France, Italy), South America and the Carribbean.

Contact: hello@jeanelalvarado.com