Jeanel Alvarado
Jeanel Alvarado, a visionary leader in media and retail, serves as the Founder and CEO of RETAILBOSS, a platform she established in 2011. With over 15 years of experience in the retail industry, Jeanel has transformed what began as a blog into an internationally known retail publication and consulting firm trusted by professionals worldwide.
She is also the Founder and Head of Marketing at Stylebuy, a B2B fashion wholesale platform and fashion label for women’s, men’s, kidswear and lifestyle products. In partnership with GLOW, hosts, manages and produces fashion events and gifting influencers.
Jeanel’s professional background includes serving as the senior managing director of The School of Retailing at the University of Alberta School of Business, where she oversaw consulting work with major brands like Victoria’s Secret, Tiffany & Co. and various real estate firms that own shopping centres and malls.
Her educational foundation includes a Bachelor of Commerce Degree in Marketing and a Certificate in Real Estate from The University of Alberta, School of Business, as well as a Diploma in Fashion Merchandising and Buying from LaSalle College Vancouver.
As a thought leader and retail expert, Jeanel regularly partners, speaks at and provides media coverage for top trade shows, conferences, and summits, partnering with industry B2B events including Beauty Connect, LuxePack, Cosmecon, FashionGo Week, and many more.
AS SEEN IN
What We Provide
Retailboss delivers daily updates and analysis on a wide range of retail topics:
- Practical Guides: Actionable advice on building strong retail brand identities
- Industry News: Stay informed with the latest developments shaping retail
- Strategic Insights: Expert analysis on retail marketing and business strategies
- Trend Forecasting: Forward-looking perspectives on emerging consumer behaviors
- Exclusive Interviews: Conversations with retail innovators and thought leaders
Win Customers, Drive Sales
Beyond our publication, Jeanel offers specialized consulting services designed to help retailers overcome unique challenges and drive growth. Her data-driven approach delivers customized solutions in:
- Strategic Content Planning: Developing roadmaps and go-to market strategies.
- DTC to Retail Shelves: Strategic pitch decks, POs and wholesale operations.
- Sales Optimization: Maximizing profits for e-commerce, retail and wholesale.
- E-Commerce Management: Enhancing processes for better performance and profitability for selling online.
FAQs
What is your process working with businesses?
Jeanel Alvarado provide tailored consulting services that focus on driving both online and offline sales using data analysis, A/B testing, e-commerce strategies, store design, and retail marketing. The process involves understanding the unique challenges of each business, developing customized solutions, and implementing strategies to optimize performance and growth.
Who is Jeanel Alvarado?
Jeanel Alvarado (also known as Jeanel Alvarado-Ohemeng) is a seasoned marketer, retail analyst, and consultant with over 15 years of experience in the retail industry. Her expertise spans marketing, operations, merchandising, buying, and technology. She has worked with major retailers, independent brands, and real estate firms. Jeanel holds a Bachelor of Commerce in Marketing from the University of Alberta and a Diploma in Fashion Merchandising from LaSalle College Vancouver.
I’d like to book a consultation, how can I do that?
To book an initial consultation with Jeanel Alvarado, you can contact her directly via email at hello@jeanelalvarado.com or visit her personal website for more information.
Can I apply to be a part of the team or work as a contractor?
Yes. We support collaboration with skilled professionals, agencies, and enterprises. Interested individuals or companies can reach out via email or explore opportunities through their community platforms.
Our Experience
With over 15 years of experience in the retail sector, our team brings deep expertise in marketing, operations, merchandising, buying, shopping, and technology. Born and raised in Edmonton, Alberta, Canada.
Jeanel has developed a unique perspective on the global retail industry, and the nuances that play a role in succeeding into North America and international markets. Through her work, she has traveled extensively in the USA and Canada, and around the world including, Africa, Europe (Greece, Spain, France, Italy), South America and the Carribbean.
Contact: hello@jeanelalvarado.com
