Tag: Sprout Social
5 Best AI Tools Brands are using to Scale
Brands invest thousands in beautiful social media content that generates likes, comments, and shares – but fails to drive actual website traffic or sales. This disconnect between social engagement and website conversion represents one of the most frustrating challenges for online retailers today. After working with dozens of retail brands across fashion, home goods, and…
5 Brand Tracking Tools You Can’t Afford to Ignore
I’ve seen countless fashion and beauty brands miss crucial online conversations about their products. A negative review goes viral, a celebrity unexpectedly wears your dress, or a TikTok creator sparks a trend with your lipstick – and your marketing team finds out days later, when the opportunity to capitalize or mitigate has passed. The difference…
